Thanks to LIQWID slot-less technology that allows for very original and sophisticated creative implementations to be delivered without touching the code of the websites. This also allows delivering a custom creative across websites with entirely different layouts on an unlimited scale without requiring coordination of each of them on the technical side. Agencies can be very creative and design custom campaigns with very specific audience and delivery requirements.
The process of campaigns design and implementation uses a traditional RFP (Request for Proposal) and IO (Insertion Order) based flow. LIQWID enabled publishers are technically ready to run any such creative campaign at any time without any technical involvement required — just approve the ad, schedule and price. Such campaigns that are based on premium viewability KPIs may also include standard IAB size ads.